STORIES FROM ARABIA
The Stories from Arabia is a fashion platform of elite designers from around the Arab world presenting their creative skill and craft through their collections; it is the largest Arab platform for established designers. Stories from Arabia is the ultimate luxury exotic experience bringing together the latest ready-to-wear brands from exclusive designers. After several breathtaking London Fashion Week shows, founder Jalila Elmastouki has expanded featuring the works of several leading international designers hailing from the Middle East. Jalila founded the Stories from Arabia from a passion of fashion and design with an aspiration in reviving the craftsmanship of the traditional embroideries from the Middle East and North Africa merged with a western touch. The renowned Arab designer Zila Russi showcased her luxurious shoes at Stories from Arabia. Narmeen Jewellery was highlighted as the jewellery designer of the season.
“I am so proud of what we have achieved from our last season, this made me more determined to bring more of Arab creativity and talents to London Fashion Week.” I believe that we are in the right path to bring more diversity to fashion industry in U.K. I am privileged”