SIMONETTA LEIN, THE SOCIAL MEDIA ICON WHO IS CHANGING THE FACE OF FASHION

Being a fashion icon is something top social media influencer, Simonetta Lein, understands. Behind every picture you see on her Instagram feed, a thousand and one thoughts must have gone into it. Reaching millions of millennials that rely on her to project the image of what modern day fashion stands for, Lein understands that her every pose, her shots and the very images themselves, must represent something. It must speak to the audience. To some, a different language than others see. The fashion she wears says it all.

Shahida Parides, one of the fashion brands Lein represents is a brand that supports the empowerment of women in the fashion industry. Shahida Parides lists Khloe Kardashian, Demi Lovato, Kris Jenner and Beyoncé among their ambassadors. This puts Simonetta Lein in good company. But her choices are informed by what her followers want to see on her.

“It’s all about bringing their dreams to life, whatever it is,” Lein said in a chat. She talks about her goals for her social media followers. “I’ve been privileged to have the attention of millions of women who look up to me to know what direction to follow in pursuing their dreams.

Whether it is through the help of the brands that support my works or through my foundation, The Wishwall Foundation, I make sure my efforts encourage them to live their dreams.”

It’s easily understandable to see how Simonetta Lein is able to command such a powerful influence. Social media is where most of us live our lives today.

Influencers like herself are whom we look up to for validation in most areas of our lives. Recognising the impact of this power and channelling it towards good is why Lein has continued to earn the attention of millions of people.

Through consistency and her focus on uplifting others through social media, Lein is gradually changing the face of fashion, one Instagram post at a time.

Credits: Follow Simonetta Lein at @simonettalein

Publicist: Christine Ethan info@caimanagements.com. Please contact for bookings.

Shop Simonetta Lein’s outfit at Shahida Parides www.shahidaparides.com

Production Manager: Raphael Anthony Amabile, Writer: Ayodeji Onibalusi @ayoonis Photographer Byron Purnell @bcproductions215, Hair Stylist Mecca Jones @mjcolorsme