SOCIAL EDIT
ROBODRONE… PIONEERING SOCIAL MEDIA ENABLING ART
On February 14, 2019, I had the pleasure of attending the launch of artist Robodrone’s new, one year long, exhibition of the convention-breaking artform known as ‘Social Media Enabling Art’ at legendary partners Fulvio and Cristian’s Contini Contemporary Art Gallery located in Central London next to iconic Claridges Hotel.
As a leading international social media influencer, I use my platform to empower people across the world which is why Robodrone’s artwork speaks so powerfully to me and my audience of over 1M social followers. Twitter and Facebook have both requested Robodrone’s art on loan in 2018 and 2019.
As a ‘Modern Renaissance’ artist, Robodrone has pioneered a revolutionary moment in the evolution of social media artform’s purely ‘shoot and share’ photo platforms, such as Instagram, to new ‘Social Media Enabling Art’ that both empowers and encourages the user/ visitor to create ‘value added’ follow-on art of their own to share worldwide.
INgrooves, Universal Music’s digital platform division, has released several of his novel albums including Hashtag Queens, Download My Heart etc. As well as the upcoming April 12, 2019 release of ‘Shadowman, Shamanic Remix’ (iTunes, Spotify and Amazon). Robodrone’s songs are constructed in a unique, DJ cutproof style with lyrics that reflect, express and celebrate the new and ongoing transformative social changes of our times.
I had the pleasure of filming an exclusive episode of my IGTV show “A Day In The Life of Natasha Grano” with the Hashtag Queens throne sculpture that can be experienced at The Contini Gallery. This is a new artform that invites the visitor to sit on the throne to create novel ‘Instaperformance Art’ that is shared simultaneously, in two dimensions: with people in the immediate vicinity as well as around the world via selfies and video snaps multicast onto Social Media accounts of friends and others for comment and feedback.
People entering the Art Exhibit are no longer visitors – they are ‘Visiting Artists’ instead, who are encouraged and enabled by Robodrone and the Art Gallery to create and share new Instaperformance Art as personalised artforms.
The facilitation of user-generated art perfectly reflects and expresses the way Social Media culture works and expands. Digital citizens are encouraged to engage, create and share continuously. The recently published book “Social Media Enabling Art’ by Robodrone (Apple & Amazon books) with photos by Royal photographer, Ian Jones, illustrates this very well.