WHERE DOES RITA ORA RANK ON THE RICH LIST?

Welcome to our annual list of the UK’S wealthiest celebs aged 30 or under…

Once upon a time, being a young celeb was easy. You just warbled some lyrics into a mic or filmed a TV scene or two, before going home to roll around in mountains of cash. For today’s generation of stars, it’s different: they need to build their personal brands, too. That’s why Kylie Jenner has become a near-billionaire using Instagram to flog her make-up. It’s why Rita Ora earns more promoting firms such as Adidas than she does from music. And why Taylor Swift’s cats, Meredith and Olivia, have their own merchandise lines, their whiskery faces selling everything from earrings to T-shirts. heat magazine has once again stuck its nose into the accounts, sales and dealings of every major British celeb aged 30 and under, before compiling a list of the richest millennial millionaire stars. From the singer who splashed £1k on a pair of Gucci socks to the pop icon who’s stinking rich, but doesn’t even pay for his own peri-peri chicken thanks to his Nando’s Black Card, it’s all revealed here…