f you were losing sleep as to why Cheryl’s single wasn’t a hit (at time of going to press it was languishing at number 48) , worry no more. Cheryl herself has offered an explanation. Speaking exclusively to heat’s sister station, Hits Radio, before performing at the Hits Radio Live concert in Manchester, an upbeat Cheryl revealed, “The
he’s spent almost 20 years growing her family’s empire into a juggernaut success, standing proudly alongside husband David as one half of Brand Beckham. But after a particularly challenging year for Victoria Beckham – which has seen her face reports that her marriage is on the verge of collapse, plus revelations that her fashion brand has incurred financial losses to the tune of £12million over the last eight years – she’s looking forward to a far better 2019.
And while David has made efforts to branch out on his own, launching his own Miami football team and parting ways with their joint manager Simon Fuller, we’re told Vic isn’t prepared to get left behind. Not when she has the Kardashians fighting her corner.
“With all the problems they’ve been facing lately, Victoria has really been focusing on her own personal image, and she’s been looking to the Kardashians for inspiration,” a source close to the fashion designer tells heat. “She’s always admired the way they have a strong family brand, as well as their own individual projects, and after meeting Kris Jenner at the People’s Choice Awards last month, Vic spoke to her about growing her personal brand.