ALL INCLUSIVE SPOTLIGHT ON... BOOHOO
Style Ed Laura on why the brand’s A/W18 collection has got you covered
e all know this online mega-brand. Glossy TV ads, celeb fans and even a collab with Disney, Boohoo is so much more than just your one-stop shop for Saturday night style. With pieces that are not only on-trend and easy-to-wear, but also very affordable, Boohoo caters for women of all sizes and shapes with plus size, curve, petite, tall and maternity ranges, along with its core collection. Recently, the brand affirmed its fashion creds further by being reported as one of the fastest growing international e-tailers. And it’s not hard to see why – the site offers everything from festival wear to occasion
Wwear, beauty products and accessories. There’s also an activewear line, Boohoo Fit – a fashion-forward activewear collection that’s not only purse-friendly, but practical, too. And with Love Island ’s Kaz Crossley launching her own sportswear collection, Kaz x Fit, in January 2019, the celeb collabs just keep on rolling.
Continuing the Love Island theme, this season sees viewer faves Alexandra Cane and Kendall Raeknight joining Kaz to model the latest party looks. Need more inspo? Boohoo have also just launched the third collection of their collaboration with TOWIE ’s Gemma “the GC” Collins. The 18-piece offering features plenty of fashion for everybody, encompassing sizes 6-24.
This is what we like to see!