Style Ed Laura on why the brand’s A/W18 col­lec­tion has got you cov­ered

Heat (UK) - - Front Page -

e all know this on­line mega-brand. Glossy TV ads, celeb fans and even a col­lab with Dis­ney, Boohoo is so much more than just your one-stop shop for Satur­day night style. With pieces that are not only on-trend and easy-to-wear, but also very af­ford­able, Boohoo caters for women of all sizes and shapes with plus size, curve, petite, tall and ma­ter­nity ranges, along with its core col­lec­tion. Re­cently, the brand af­firmed its fash­ion creds fur­ther by be­ing re­ported as one of the fastest grow­ing in­ter­na­tional e-tail­ers. And it’s not hard to see why – the site of­fers ev­ery­thing from fes­ti­val wear to oc­ca­sion

Wwear, beauty prod­ucts and ac­ces­sories. There’s also an ac­tivewear line, Boohoo Fit – a fash­ion-for­ward ac­tivewear col­lec­tion that’s not only purse-friendly, but prac­ti­cal, too. And with Love Is­land ’s Kaz Cross­ley launch­ing her own sports­wear col­lec­tion, Kaz x Fit, in Jan­uary 2019, the celeb collabs just keep on rolling.

Con­tin­u­ing the Love Is­land theme, this sea­son sees viewer faves Alexan­dra Cane and Ken­dall Raeknight join­ing Kaz to model the lat­est party looks. Need more in­spo? Boohoo have also just launched the third col­lec­tion of their col­lab­o­ra­tion with TOWIE ’s Gemma “the GC” Collins. The 18-piece of­fer­ing fea­tures plenty of fash­ion for ev­ery­body, en­com­pass­ing sizes 6-24.

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