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Her comeback hasn’t exactly had the response she was looking for, and last week, Cheryl was on the receiving end of yet another backlash when it was announced she was releasing a range of Easilocks hair extensions. Despite having a contract with L’oréal, the 35-year-old singer has signed a huge deal with the company – which also works with Charlotte Crosby and counts reality star Chantelle Houghton as a fan – to launch her own range of fake hair. And, we’re told, it could jeopardise her contract with the beauty firm. She’s also been accused of selling out, as Easilocks doesn’t have the same reputation as L’oréal.
“She’s clearly just doing this for the money, it’s such a tacky move – L’oréal must be furious,” one fan wrote, while another asked, “Is this what you’ve been reduced to? Promoting the same brand as reality stars. It’s sheer greed.”
However, we’re told Cheryl isn’t concerned about the criticism as she’s pleased to work with a company that allows her to have more control over everything and can help build her brand. “The plan for her comeback was to do a ‘Kardashians’ and capitalise on it in order to make her more money. She thinks it’s a good platform to be able to launch her own hair, beauty and make-up ranges. She wants to start her very