The new KING& QUEEN OF FITNESS
Brand Marchelle are set to make millions…
The couple who train together, stay together, right? Which must mean Michelle Keegan and Mark Wright’s relationship is going to outlast the lot of us. The pair cemented their brand as exercise king and queen last week, as they unveiled their new workout fashion website, Aytee7 – named for 1987, the year they were both born – with a hot-as-hell photo shoot, showing off their gym-honed bods. And, insiders tell heat, it’s just the start of a hugely lucrative exercise empire.
“Mark and Michelle’s mutual love of fitness is part of what’s kept them so strong over the years,” says an insider close to the pair, who’ve been together since 2012 and married in 2015. “So, it feels like a nobrainer to be working on this project together. Mark wants them to be the face of everything they do and feels the money will come rolling in easily if they keep building their joint brand.”
The source continues, “They really look up to power couples like David and Victoria Beckham.
They see that kind of future for themselves and have been speaking to management about more ventures they can work on. This could end up netting them around £25million in the first year if they play their cards right.”
Michelle, 34, and Mark, 35, have both been open about their love of working out, with the Our Girl actress regularly sharing videos from the gym, along with all those shouldn’tbe-possible ab shots on Instagram. Meanwhile, former TOWIE star – and one-time semiprofessional footballer – Mark has launched the Live Wright app and website with his brother Josh, offering diet and exercise videos, along with Live Wright merch.
Mark recently admitted, “Michelle is extremely fit and definitely stronger than me in a few areas. I’m not saying she can lift more weights, but she can do a plank longer. She’s better at squatting, and she’s got a cracking set of abs.”
And, what with all that surplus energy, it’s no surprise these two aren’t stopping any time soon.
We’re told, “Mark and Michelle are looking at doing their own online classes through the Aytee7 website and app. They want to position themselves as relatable fitness gurus, attracting a huge following, like the trainers for Peloton. They want to share what kind of workouts they do individually and together as a couple. Michelle loves seeing Mark so passionate about something – it makes them feel really strong as a unit.”
The source adds, “Everyone thinks it’s a great idea, and their families have all promised to sign up for the classes.”■
‘This could net them £25million’