HELLO! (UK)

TIME FOR CHANGE

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A recent survey by the No7 Beauty Company found that 56% of women in the UK with non-white skin tones do not feel represente­d by the skincare industry or in product marketing. In response, No7 has put out a call to action with its recently launched We See You campaign. Working towards greater representa­tion, alongside increasing the shade ranges offered, the brand vows to increase the diversity of its consumer panel by 121%, as well as educating its 1,600 in-store beauty advisers on different skin types and tones as part of its newly launched Skin School training modules. Grace Vernon, global cultural insight and trend lead for No7, says: “We have a really important role to play. We have inclusivit­y at the forefront of everything we do and are passionate about representi­ng the incredible diversity that we have in this society.” For more informatio­n, visit no7beauty.co.uk.

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