Promoting understanding of agricultural careers is the aim of a new campaign, #ThisIsAgriculture, by the Farmers
Guardian and backed by the industry. A nationwide survey by the weekly newspaper asking 16-35-year-olds what they want from a career found that of almost 1,800 respondents, 59 per cent were interested in working in the food and farming industry. Ninety-eight per cent rated job security and a good working environment essential, 94 per cent felt work/life balance was a key issue and 70 per cent cited career progression as important. Flexible working and skills development were also important. High income ranked seventh on the list behind helping others and location. The survey highlighted a lack of awareness about the industry however, with only five per cent of respondents realising there were engineering or science-related opportunities in the sector and seven per cent aware of environmental careers.
Caroline Drummond, CEO of sustainable farming organisation Linking Environment and Farming, said #ThisIsAgriculture hopes to dispel myths and attract new talent into the sector, adding that farming is just ‘one slice of the cake’ of what agriculture offers. ‘The breadth of exciting skills agriculture offers is enormous.’