Coun­try­side life

Hertfordshire Life - - CONTENTS -

Pro­mot­ing un­der­stand­ing of agri­cul­tural ca­reers is the aim of a new cam­paign, #ThisIsA­gri­cul­ture, by the Farm­ers

Guardian and backed by the in­dus­try. A na­tion­wide sur­vey by the weekly news­pa­per ask­ing 16-35-year-olds what they want from a ca­reer found that of al­most 1,800 re­spon­dents, 59 per cent were in­ter­ested in work­ing in the food and farm­ing in­dus­try. Ninety-eight per cent rated job se­cu­rity and a good work­ing en­vi­ron­ment es­sen­tial, 94 per cent felt work/life bal­ance was a key is­sue and 70 per cent cited ca­reer pro­gres­sion as im­por­tant. Flex­i­ble work­ing and skills de­vel­op­ment were also im­por­tant. High in­come ranked seventh on the list be­hind help­ing oth­ers and lo­ca­tion. The sur­vey high­lighted a lack of aware­ness about the in­dus­try how­ever, with only five per cent of re­spon­dents re­al­is­ing there were en­gi­neer­ing or science-re­lated op­por­tu­ni­ties in the sec­tor and seven per cent aware of en­vi­ron­men­tal ca­reers.

Caro­line Drum­mond, CEO of sus­tain­able farm­ing or­gan­i­sa­tion Link­ing En­vi­ron­ment and Farm­ing, said #ThisIsA­gri­cul­ture hopes to dis­pel myths and at­tract new tal­ent into the sec­tor, adding that farm­ing is just ‘one slice of the cake’ of what agri­cul­ture of­fers. ‘The breadth of ex­cit­ing skills agri­cul­ture of­fers is enor­mous.’

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