Morrisons to hand out free fruit to children in store
AS part of an initiative to promote healthier snacking and to avoid food waste, Morrisons Hinckley is to hand out free fruit to children offering youngsters one of their five-a-day.
The Free Fruit for Kids scheme will mean that the fruit - which is ripe, sweet and of good eating quality - does not go to waste.
Every week the supermarket aims to give away 40,000 pieces of fruit that is within its ‘sell-by’ window but is at risk of not being sold, giving the supermarket an opportunity to use the unwanted pieces.
Hannah Cleary, store manager at Morrisons Hinckley, said: “Sometimes our store is left with unsold fruit and customers would prefer us to find a use for it. So we’re putting out fruit - that’s at risk of not being sold - for children to help themselves to.
“It’s healthy for them, reduces food waste in our store and will help make shopping easier for parents.”
A range of ‘child friendly’ types of fruit from bananas and apples to pears, sweet clementines and satsumas, will be offered in the store’s entrance. The fruit will be located on a wooden stand at the front of Morrisons’ greengrocery area.
Each morning Morrisons Hinckley greengrocers will replenish the free fruit stand with produce that otherwise has a chance of being binned.
It is hoped that the scheme will encourage children to taste and enjoy different types of fruit, as well as contributing to them eating their five-a-day.