CLAIRE VALLIS

H&G de­sign cor­re­spon­dent Bar­bara Chan­dler met up with the cre­ative di­rec­tor of Style Li­brary. Here’s what she found out

Homes & Gardens - - NEWS -

An in­no­va­tive port­fo­lio of six Bri­tish decor brands, brought to­gether un­der one name last sum­mer un­der the helm of cre­ative di­rec­tor Claire Vallis, Style Li­brary has a new showroom in De­sign Cen­tre Chelsea Har­bour and an in­spi­ra­tional web­site, styleli­brary.com.

Per­haps the best known brands in Style Li­brary’s port­fo­lio are San­der­son and Mor­ris & Co. the other la­bels are Har­le­quin, Zof­fany, Scion and an­thol­ogy. It’s an im­pres­sive list, but there is just one cre­ative di­rec­tor: Claire Vallis.

Claire’s work­load is daunt­ing and in­cludes re­spon­si­bil­ity for prod­ucts from fab­rics and wall­pa­pers to paint, rugs, fur­ni­ture and light­ing. each brand has a ded­i­cated de­sign stu­dio, with Claire in charge over­all.

Don’t ask Claire for a favourite brand, she’s pas­sion­ate about all of them and has a re­mark­able ca­pac­ity to zoom in on any one of them at any time. Claire cut her teeth on Har­le­quin, the brand she pi­o­neered 15 years ago, look­ing to the cat­walk for in­spi­ra­tion. then came Scion – witty, zesty, Scandi and full of fun. ‘it’s where I get my en­ergy,’ says Claire. San­der­son – ‘think elegant liv­ing and coun­try life­style’ – has 150 years of her­itage.

Zof­fany is the lux­ury la­bel ooz­ing ‘artistry and in­tegrity.’ Claire is proud of its alchemy of Colour paints. ‘We ex­per­i­mented with nat­u­ral pig­ments and plant dyes and took unique jewel shades from our ar­chive. an­thol­ogy is the new­est la­bel, ar­riv­ing just three years ago, an edit of lux­u­ri­ous sur­faces with global appeal. that leaves Mor­ris & Co. Scour­ing the archives, Claire and her team de­vise fresh ways to present pat­terns by the Vic­to­rian de­signer, sourced from draw­ings and orig­i­nal blocks.

Claire is hon­oured to be a cus­to­dian of iconic Bri­tish brands. She’s in­spired by her cocre­atives and ex­perts in pro­duc­tion. Col­lec­tions start with mood boards and can take two years to de­velop. ‘I love the chal­lenge of bring­ing prod­ucts to mar­ket,’ she says.

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