BLOOM & WILD
Best known for its innovative ‘letterbox bouquets’, Bloom & Wild works with ethical flower farms around the world to source the best quality blooms. Founder and CEO Aron Gelbard was inspired to set up the company, which also offers a flower-subscription service, after seeing the success of Graze, the snacks-through-theletterbox company: ‘I wondered if the same sort of idea and packaging might work for flowers too. I went around London with a notebook and ruler, measuring thousands of letterboxes – three months later we launched our first collection.’ Bloom & Wild has three distinctive Christmas ranges this year. Zoë Marie Williams, head of creative, explains: ‘Woodland Wonders is for the Scandi lovers, with abundant foliage in luscious greens, woody textures, aromatic scents and winter berries; Boughs of Jolly, with its sweet-wrapper brights and metallics, is the collection for maximalists, with pops of colourful blooms set among glittering grasses and golden dried stems; while Traditional Tidings captures the festive spirit and everyone’s favourite traditions. You’ll find everything from mulled-wine hues to seasonal scents, such as clementine, cinnamon and clove, nestled in this collection.’
BLOOM & WILD’S CHRISTMAS HOME STYLING
Lead florist Caroline Grimble says: ‘Go all out with your floral styling! Try cutting down the flowers and seed heads from a bouquet and placing them in mini milk bottles or jam jars. Pop them down the centre of your dinner table, then weave in a mix of Christmas baubles and coloured ribbons to finish.’ bloomandwild.com