Per­sonal shop­per

How It Works - - TECHNOLOGY -

On­line shop­ping is quickly be­com­ing stan­dard prac­tice when it comes to re­tail ther­apy. Now with de­vel­op­ments such as Ama­zon’s Echo Look, it seems stylists are en­ter­ing the dig­i­tal space too. By tak­ing a sim­ple snap­shot or video of your daily out­fit, Echo Look’s com­pan­ion app can cu­rate your closet for fu­ture ref­er­ence. Based on your ex­ist­ing style, the Echo Look will also make on­line sug­ges­tions for fu­ture pur­chases based on your col­lec­tion. If you’re caught be­tween two out­fits, Echo Look can also let you know what it thinks looks best. Through learn­ing al­go­rithms and fash­ion ex­pert ad­vice, Echo Look will com­pare im­ages of you in your two out­fits and pro­duce a com­par­a­tive per­cent­age for which one it likes best.

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