Why do words look or sound weird if we write or say them re­peat­edly?

How It Works - - BRAIN DUMP - Carly Wil­lis

The name for this psy­cho­log­i­cal phe­nom­e­non is se­man­tic sa­ti­a­tion, and it’s caused by a type of fa­tigue called re­ac­tive in­hi­bi­tion. When a brain cell fires, it takes more en­ergy to fire a sec­ond, third and fourth time. There­fore, the more you say or read a word, the more en­ergy it takes for your brain to re­call its mean­ing. Even­tu­ally, it will start re­sist­ing think­ing of a mean­ing al­to­gether. This ef­fect is re­duced with words that are strongly con­nected to emo­tions or have dra­matic con­no­ta­tions, such as ‘ex­plo­sion’, as the brain can as­so­ciate them with a dif­fer­ent mean­ing at each rep­e­ti­tion.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.