How It Works
1 BUILT KNOWLEDGE
Through our experiences, our brains become familiar with the physical world.
2 OBSERVE IMAGE
When looking at a cognitive illusion, our eyes provide our brains with the visual information to piece together physical objects.
3 CONFLICTING FACTS
These illusions are designed to create a scenario that is physically impossible. As your brain processes it, you become amazed at seeing something happening that you know cannot.
There is nothing else the brain can do but accept this conflicting information and be mesmerised by the illusion.