THE PROCESS

1 BUILT KNOWLEDGE

Through our experiences, our brains become familiar with the physical world.

2 OBSERVE IMAGE

When looking at a cognitive illusion, our eyes provide our brains with the visual information to piece together physical objects.

3 CONFLICTING FACTS

These illusions are designed to create a scenario that is physically impossible. As your brain processes it, you become amazed at seeing something happening that you know cannot.

4 ACCEPTANCE

There is nothing else the brain can do but accept this conflicting information and be mesmerised by the illusion.