WHAT DO YOU PUT ON YOUR HAIR?

These are the basic ingredients of shampoo

10-20% SURFACTANTS

These ingredients lower the surface tension between oils and water, allowing the shampoo to bind with grease and remove it during washing.

0.3-0.5% FRAGRANCE

Multiple ingredients can be added to create the smell of your shampoo. These may include natural chemicals such as menthol or synthetically produced fragrances such as jasminesmelling amyl cinnamal.

2% THICKENERS

Alcohols, carnauba wax and xanthan gum are among common shampoo thickeners. These help create the shampoo’s flow and consistency.

75-80% CARRYING AGENTS

The majority of shampoo’s content is water. This helps to activate the other ingredients by binding cleaning agents to oil.

1% PRESERVATIVES

Ingredients such as sodium benzoate, potassium sorbate or sorbic acid prevent bacteria from growing in the bottle.

2% CONDITIONERS

To retain natural oils in the hair, conditioning substances such as glycerin attract any surrounding moisture.