How It Works

THE SCIENCE OF SMOKING

After just one puff, nicotine can get its claws into you

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NORMAL LEVELS

Without the presence of nicotine, neurons operate normally, activated by a type of neurotrans­mitter called acetylchol­ine.

NICOTINE RUSH

Within the first few seconds of inhaling the smoke of a cigarette, nicotine binds to neuron receptors which normally bind with acetylchol­ine.

BURNT OUT

In 2021 there were an estimated 3.79 billion social media users

Once nicotine has been used up and is no longer present, receptors return to normal function.

ADDICTION

At the point of addiction, neuron receptors wait for the arrival of nicotine and the body craves the resulting rush of dopamine.

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Even prescripti­on medicines can cause addiction
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