How It Works

WHAT’S IN A SHOT?

Vodka is more than just alcohol and water – there’s complex chemistry in every shot

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0.3% ADDITIVES

Many manufactur­ers add taste enhancers like citric acid, glycerol or sugar to make the vodka ‘smoother’.

1.6% IMPURITIES

Traces of chemicals left over from the fermentati­on process give different brands of vodka their unique taste.

37.5% ETHANOL

Water molecules form cages around some of the alcohol molecules, creating structures called ethanol hydrates.

60% WATER

Water is the main ingredient of vodka. It’s purified to preserve the smooth taste of the spirit.

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