Car firm forced to reverse its claims over sensor feature
man who appeared to be wearing a skitype mask with his hood up. Some might see this as an intimidating appearance, even in a busy bus station on a Tuesday morning.
Nothing much happened as I made my way out of the bus station where I spoke with a man who lives in the
TWO ads for Land Rover Defenders have been banned for giving the misleading impression that the vehicle’s parking sensors could alert drivers to a cliff edge.
The TV ads, seen in February, showed several Land Rovers driving in difficult terrain on an island before reverse parking on the edge of a cliff, using the vehicles’ sensors to guide them.
Two viewers, who understood that parking sensors warned of objects behind the vehicle but not empty space, challenged whether the ads were misleading about the extent of the feature’s ability.
Jaguar Land Rover agreed that parking sensors would not warn of empty space behind the vehicle.
They believed, however, that the town centre. He is a reformed heroin user and said: “I don’t find it [the bus station] intimidating because I know most people.”
West Yorkshire Police, and the West Yorkshire Combined Authority, which runs the bus station, have been contacted for comment.
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side shots of the vehicle clearly showed that it was reversing towards a boulder, the size and height of which would have been picked up by the sensors.
The Advertising Standards Authority (ASA) said the ads focused on the Defender’s reversing feature and included a scene with an in-car camera view and the sensor beeping as the vehicle approached the edge of the cliff.
The watchdog said some small rocks were visible as the vehicle reversed but they appeared to be incidental to the scene, and it was not obvious that the parking sensor was reacting to the rocks rather than the edge of the cliff.
The ASA ruled that the ads must not appear again.