Alan Sugar is set to be the key speaker at business event
that Bridlington Spa is a force to be reckoned with in the business event arena.”
As a child, when his family couldn’t afford to buy him a bicycle, Lord Sugar built one himself from an old bike frame.
By the age of 12, he had started earning his own money working part time for a local greengrocer.
On leaving school, he became a statistician for the Ministry of Education but, finding it boring, he unleashed his burgeoning, entrepreneurial skill by selling car aerials from a dilapidated van.
He founded Amstrad (Alan Michael Sugar Trading) in 1968 when he was just 21 years old, taking it public on the London Stock Exchange in 1980.
The company saw significant growth during the 80s, leveraging the surge in demand for personal computers and later, the production of set-top decoder boxes for satellite television provider, Sky.
Stephen Parnaby, deputy chairman at the Humber LEP, said: “It’s hard to imagine finding a more prestigious and appropriate speaker to headline this high quality event. The name Lord Sugar is synonymous with business and The Business Day is the East Riding and Hull celebrating business at its best.”
Lord Sugar made his first appearance on BBC reality show The Apprentice in 2005.
He was knighted in the 2000 New Year Honours list and was awarded two Doctorates of Science from City University in 1998 and Brunel University in 2005.
He became a life peer in 2009, receiving the title of Lord Sugar.
In Bridlington, he will host a question and answer session with the audience at The Business Day, creating a unique and interactive element to the day.
Gyles Brandreth has already been announced as host and speaker at the event this year, and additional speakers will be added to the line-up in due course.
The Business Day has established itself as the traditional end to the Humber Business Week.
It is produced fully in-house by Bridlington Spa, on behalf of Humber LEP. Previous speakers have included Karren Brady, John Simpson CBE, Alexander Armstrong, Naga Munchetty, Josh Littlejohn and Sir Bob Geldof.
Tickets to The Business Day are available from Bridlington Spa. Call 01262 678258 for details.