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New ipad app downloads up for the first time since 2013

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A report produced by Sensor Tower suggests ipad app downloads have spiked due to the COVID-19 crisis.

First-time ipad app installati­ons have been trending downwards for the last seven years, yet the report shows this year’s quarter one figures are the biggest since quarter three in 2016. “Driven by a surge in use and adoption of the device during the COVID-19 pandemic, quarterly first-time downloads of apps for Apple’s ipad surpassed 1.1 billion worldwide in Q1 2020, marking the first year-over-year growth in this metric since the fourth quarter of 2013 and a 40% increase from Q1 2019,” says Apple. While iphone app use is also up, it doesn’t match the increase on the ipad.

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