Promote, promote, promote!
You can write the best novel of all time, but if no one knows what it is about or even that it exists your hard work could all be for nothing. You will need to research the best ways to promote your book, but we would suggest not paying lots of money and trying to grow as organically as possible.
1 An online presence
You should definitely invest in a landing page which can describe your novel in more detail than just the cover. It does not cost much and is well worth the investment.
2 Be social
Reach out to influencers if you can and offer free copies to those who may be able to sway others in your favour. Don’t overdo this aspect though.
3 Get advice
Take advice from reputable sources such as Apple and Amazon, and independent sites that you know you can trust. Don’t rush any part of the process.