W experts hat the say...
Designers and stylists share their views
‘In colour psychology, plum is often associated with invoking wisdom, calm and creativity, so it would be perfect for a work space, study or library. It’s also steeped in the history of wealth and royalty, so it’s a statement choice for an entrance hall or dining room.’
NELLY HALL, BRAND DIRECTOR AT M&L PAINTS
’It’s important to use plum in a space where you won’t feel overwhelmed by its presence. Rooms that are used in the evening are ideal, while if used in a hallway, it will make the adjoining rooms feel lighter.’
JOA STUDHOLME, COLOUR CURATOR AT FARROW & BALL ‘It works really well with a host of colours, from dusky pinks and lilacs to browns, blues and greys. Be bold and use it with deep oranges, mustards and smoky blues – the results will be spectacular.’
COLIN ROBY-WELFORD, CREATIVE DIRECTOR AT FIRED EARTH ‘To capture the zeitgeist, pair plum with jewel-toned emeralds and botanical lime green. These two colours are a wonderful foil for one another.’
ANNIE SLOAN, PAINT AND COLOUR EXPERT
‘Blend with neutral shades in flooring and add splashes of ochre, gold and orange to pop against deep plum.’
NELLY HALL, BRAND DIRECTOR AT M&L PAINTS
‘For a more grown-up space, choose a plum mixed with chocolate undertones and create drama by painting both the ceiling and walls, enveloping the room in this rich velvety colour. Layer the space with velvet fabrics to add sumptuous texture and reflect light.’
PETER GOMEZ, HEAD OF ZOFFANY STUDIO
‘A chalky plum tone can be paired with warm greys or a dusty-rose pink to create an understated look. Or, if it’s used with a paler shade, such as a muted lilac, a small touch of plum can create a focal point.’
HELEN SHAW, DIRECTOR AT BENJAMIN MOORE
‘Typically, plum has more red than blue, which makes it a warm shade, perfect for a cool north-facing room.’
NELLY HALL, BRAND DIRECTOR AT M&L PAINTS