Enjoy a breath of fresh air... only £200 a bottle!
A Kent businessman is selling fresh mountain air from Switzerland – for a breathtaking £200 a bottle.
John Green, 64, captures it fresh 10,000ft up the Alps – known for its pristine atmosphere – and ships it across the world to those fed up with sniffing diesel fumes.
His company Mountain Air From Switzerland promises customers will “feel the freshness and vitality!” in the sealed bottles of magic air taken directly from a “secret location”.
John, originally from Tunbridge Wells, said: “I actually go 3,000 metres up to fetch it.
“I don’t go into a car park to get it, honest.
“I have lived here for 20 years, and the Swiss don’t know what they’ve got. The air really is something special.
“When I go up the mountains I really do feel better, I am not imagining it. I seriously feel almost reborn.”
The air comes in three sizes - £200 for a jeroboam (three litres), £135 for a magnum (one litre) and £78 for a pint.
John, an IT consultant, moved from Tunbridge Wells to Basel 20 years ago, mainly because of the skiing and the healthy lifestyle.
He said: “I haven’t sold any of the air yet as the company was only launched at the weekend, but the Swiss and German media has gone mad about it.
“A lot of them think I am nuts, but in a nice sort of way.”
The air comes with a signed certificate of authenticity and the GPS coordinates of exactly where it was collected.
John explained: “Only purchasers will know where their jar of air was collected. We keep the extraction location a secret to protect supplies.”