Cul­ti­vat­ing a so­cial life rather more or­di­nary

Kent Messenger Maidstone - - FRONT PAGE -

Ap­par­ently a third of peo­ple lie about what they do at the week­end to make them seem more in­ter­est­ing.

One in 10 even post fake pic­tures to their so­cial me­dia pro­files in an ef­fort to back up their tall tales.

This all seems a bit messy, with those ea­ger to im­press tan­gling them­selves up good and proper in a web of lies and heav­ily fil­tered In­sta­gram snaps. But then, that’s what so­cial me­dia is isn’t it? It’s just a per­sonal PR ma­chine in which users try and outdo each other in an ef­fort to present the most fan­tas­ti­cal ver­sion of them­selves only for oth­ers to fire abuse at them for do­ing so. It’s all great fun. That’s why, I pre­sume, my bril­liant At­ten­bor­ough-es­que video of my at­tempts to shep­herd a large, winged in­sect out of my house only got eight likes.

My Twit­ter ac­count boasts ad­mit­tedly in­con­sis­tent ban­ter and day-to-day ob­ser­va­tion about things like, oh I don’t know, a meal deal se­lec­tion, and yet it’s been haem­or­rhag­ing fol­low­ers. This is real life peo­ple! I’m quite happy to em­brace ex­actly how bor­ing I can be at the week­end and dur­ing the week too.

In fact I de­lib­er­ately down­grad­ing my evening an­tics to seem some­how more re­spect­ful.

But maybe all of that is the prob­lem, has my hon­esty or rather ap­a­thy made me into a poi­soned brand? You may have heard of in­flu­encers, well maybe I’m a dis­suader?

A niche mar­ket, yes, but maybe just as valu­able.

Maybe peo­ple just don’t care about a lo­cal jour­nal­ist try­ing a re­ally good craft ale or fas­ci­na­tion with Kanye West.

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