Kentish Express Ashford & District
Revealed: The true size of county’s tourism economy
Kent’s tourism sector welcomed a record 65 million visitors and generated a record amount for the local economy, according to the latest figures.
The visitor economy increased 7% and topped £3.8 billion for the first time ever, after welcoming a record number of visitors in 2017.
Independent research commissioned by Visit Kent has revealed that 64,970,000 visitors came to the county in 2017, and the county remains the third most visited destination outside of London for foreign visitors.
Overseas overnight visits to the county increased by 4% with an 8% increase in the number of nights stayed, and a 10% increase in the resulting value.
Across the county, visitor spending figures in Kent continue to rise compared to 2015, with the highest ever numbers reported for spending in the county from both day and overDreamland night visits.
Tourism jobs have also increased by 6.8% to 76,828, and now account for 11% of total employment across the county.
Using the Cambridge Economic Impact Model, the research measured the volume and value of tourism in Kent in 2017 and the impact of visits and visitor expenditure on the economy.
There was a leap in the value of day trips for Ashford (5.6%), Medway (6.7%) and Maidstone (11.2%), while Folkestone & Hythe and Tunbridge Wells saw increases in the average length of stay for overnight trips (2.4% and 3.1% respectively).
Canterbury had the highest number of trips (7.8m) and the highest visitor spend (£392m) in the county. Thanet saw the highest increase in day visitor numbers in the county, rising by 9.9% to 3.7m.
Over £319m was spent in the area as a result of tourism, an increase of 9.2% on 2015.
Since 2006, the value of Kent’s tourism industry has risen by 33%.
Leader of Kent County Council, Paul Carter, said “The results from the 2017 survey commissioned by Visit Kent clearly show that the visitor economy is increasingly important to the county’s future prosperity”.