Marketing chief joins Visit Kent board

Joanna Richardson, head of marketing, brands and communications at Faversham brewers Shepherd Neame, has joined the board of the county’s tourism champions Visit Kent.

With more than 15 years’ experience in the international drinks and hospitality industry, she has previously held senior marketing roles at the likes of Bacardi, Pernod Ricard and Edrington.

She is credited with leading and developing a marketing strategy at Shepherd

Neame to recruit new audiences, championing a commercially-focused digital approach and pioneering a new social media strategy.

Visit Kent chief executive, Deirdre Wells said: “Her marketing expertise and role in one of the largest businesses in the Kent visitor economy will be hugely supportive as we work to rebuild the tourism industry post-Covid.”

Joanna added: “I am delighted to join the board of Visit Kent at a time when rebuilding the visitor economy and consumer confidence in the fantastic experiences Kent has to offer is so important.”

Joanna Richardson