Slimming World was founded in 1969 by Margaret Miles-bramwell, who remains the driving force behind the company today. Margaret had struggled with her own weight since childhood and she understood that people who are overweight carry a double burden - the physical burden of excess weight and the sometimes far heavier burden of shame and self-criticism. At the heart of Slimming World are its motivating weekly groups, designed to empower slimmers to make changes for life. The consultants who run the groups have all been Slimming World members themselves. They are trained in nutrition and behaviour-change techniques at the Slimming World Academy.