Ad­ver­tis­ing pays

Lancashire Life - - Antiques -

Ad­ver­tis­ing in the 1930s knew none of to­day’s strict con­trols. Here’s what Wolse­ley had to say about this 1938 Wolse­ley 14/60 back in the day: ‘Is there a happy mean be­tween the car one can­not af­ford to drive and the car one can­not af­ford to be seen driv­ing? The in­tel­li­gent man’s solution is Wolse­ley. He is able to get from one place to an­other at speed con­sis­tent with lux­u­ri­ous comfort and ef­fort­less con­trol of his car which, in roomi­ness, airi­ness and silence has all the ameni­ties of his pri­vate study.’ And, ‘To a woman with so­cial ac­tiv­i­ties, a car rep­re­sents some­thing far more than a means of trans­porta­tion. Its long, grace­ful and dis­tin­guished ap­pear­ance must seem a nat­u­ral set­ting for her po­si­tion in life – a length­ened re­flec­tion of the taste and beauty of her home.’ EOK 977, al­most as good as new, was con­signed to a sale at 1818 Auc­tion­eers in Mil­nthorpe by its York­shire owner and pur­chased for £10,000 by a pri­vate buyer lo­cal to the sale­room who had owned a sim­i­lar car as a young man.

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