Sell­ing the Lakes

Lancashire Life - - Lake District Life - WORDS: Mike Glover

A woman born in Padi­ham is help­ing to bring visi­tors to the Lake District from all over the world

Ahol­i­day job in the Lake District set Jen Cor­mack on a path that led to a jet-set ca­reer. She is now sales and mar­ket­ing direc­tor at Win­der­mere Lake Cruises and is help­ing to spread the word about the re­gion’s charms and to at­tract visi­tors from across the globe.

As a girl grow­ing up in Padi­ham, she had plans to study foren­sic science at univer­sity but later trained to be an ac­coun­tant. The for­mer Habergham High School pupil’s first role in the hol­i­day trade was at White Cross Bay, by Win­der­mere, then part of South Lakes Car­a­vans.

‘We have to show that Eng­land in gen­eral and the North West in par­tic­u­lar have a great mix of at­trac­tions’

She started on re­cep­tion and in the restau­rant, and blos­somed un­der the tute­lage of John Morphet, who cre­ated an em­pire that be­came known as Pure Leisure Group.

‘I be­came reser­va­tion man­ager, then moved into mar­ket­ing and events,’ said 37-year-old Jen. ‘I also be­came John’s PA and learned an in­cred­i­ble amount from him, about how to be fru­gal with ac­counts, but also the drive and am­bi­tion. I couldn’t have had a bet­ter start to a busi­ness ca­reer.’

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