Hull.abaloo!
From displacing the vocal North-East corner at the KC 'to improve the atmosphere' (really to stifle the anti-Allam chants) to stating that fans chanting 'City till I Die' can “die as soon as they want”, the club's owners have hardly covered themselves in glory.
For some time, sections of support tried to salvage some sort of relationship with the owners, who saved the club back in 2011. Talk of the vast sums of money that had been invested and anxiety about slipping down the leagues were put forward as rationale against the protesting components of the support.
But fast forward to the play-off final at Wembley and already the number of Allam sympathisers was thinning.
Just months before, the club had introduced a new membership scheme, forcing some fans to uproot from their chosen seats and, even more significantly, scrapping all concessions completely.
It had started to feel as though Hull's benefactors were actively trying to impair the club's support.
After Steve Bruce's side stumbled and scraped their way to the play-off final, the slight undercurrent of pessimism amongst Tigers fans was perhaps understandable.
As touched upon already, celebrations at the final whistle at Wembley were tinged with anticlimax. Bruce's post-match interview emphasized this, throwing his future up in the air - he would be going on holiday to think things over.
Ergo, as the crowd filtered out of Wembley and back up the A1, uncertainty fuelled the conversation. A tumultuous summer was in store.
After a few weeks bronzing himself and sipping cosmopolitans, Bruce decided he'd stick around.
Having released some of the deadwood from last season's ranks and loanees returning to their parent clubs, the squad looked a few pounds lighter.
But not to worry, promotion to the Premier League gave the club a cash injection of over £100million, plenty of money to spend on new players...
With a good core to the squad, a committed manager and plenty of cash, Hull fans could look forward to a season of top-flight football. Or could they?
Things started to go wrong pretty quickly. First, captain and star defender Michael Dawson limped off in pre-season, soon to be followed to the injury room by right-back Moses Odubajo. Both will be out for lengthy spells. Days of frustration in the transfer market were to follow as moves for last season's loanees Isaac Hayden and Nick Powell broke down with the