Shop­pers ready f

Leek Post & Times - - LETTERS TO THE EDITOR -

BLACK Fri­day is al­ways the Fri­day fol­low­ing Thanks­giv­ing Day in the United States which falls on the fourth Thurs­day of Novem­ber.

Since the early 2000s, it has been re­garded as the be­gin­ning of the Christ­mas shop­ping sea­son in the U.S. and in­creas­ingly in the UK too with most re­tail­ers open­ing ei­ther ear­lier or later and of­fer­ing pro­mo­tional sales.

It is seen as the mo­ment when re­tail­ers who have tra­di­tion­ally op­er­ated at a fi­nan­cial loss (‘in the red’) from Jan­uary through Novem­ber fi­nally start turn­ing a profit – ‘in the black.’

In Amer­ica, Black Fri­day has rou­tinely been the busiest shop­ping day of the year since 2005, and the hys­te­ria sur­round­ing it of­ten leads to a short­age of stock, cre­at­ing a state of pos­i­tive feed­back.

One of the UK’S first Black Fri­day events took place in 2003 in Sta­ples Cor­ner Lon­don, hosted by UK re­tailer Cur­rys.

Now more Uk-based re­tail­ers adopt the Black Fri­day mar­ket­ing scheme than ever, of­ten of­fer­ing mas­sively dis­counted prices to en­tice Christ­mas shop­pers.

Over the past few years the shop­ping ex­trav­a­ganza, while is de­scribed by many as an ‘Amer­i­can­ism which doesn’t translate well in the UK,’ has gained in pop­u­lar­ity with on­line re­tail­ers such as Ama­zon or large UK brands like John Lewis or­gan­is­ing large mar­ket­ing cam­paigns.

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