Shoppers ready f
BLACK Friday is always the Friday following Thanksgiving Day in the United States which falls on the fourth Thursday of November.
Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season in the U.S. and increasingly in the UK too with most retailers opening either earlier or later and offering promotional sales.
It is seen as the moment when retailers who have traditionally operated at a financial loss (‘in the red’) from January through November finally start turning a profit – ‘in the black.’
In America, Black Friday has routinely been the busiest shopping day of the year since 2005, and the hysteria surrounding it often leads to a shortage of stock, creating a state of positive feedback.
One of the UK’S first Black Friday events took place in 2003 in Staples Corner London, hosted by UK retailer Currys.
Now more Uk-based retailers adopt the Black Friday marketing scheme than ever, often offering massively discounted prices to entice Christmas shoppers.
Over the past few years the shopping extravaganza, while is described by many as an ‘Americanism which doesn’t translate well in the UK,’ has gained in popularity with online retailers such as Amazon or large UK brands like John Lewis organising large marketing campaigns.