‘I’d go to din­ner with Dou­glas Bader’

Laura James spoke to Kate He­witt, busi­ness de­vel­op­ment di­rec­tor at Yel­low Cir­cle Web So­lu­tions, based in Chea­dle

Leek Post & Times - - BUSINESS WEEKLY -

Tell us about your­self

I’m Kate, I’m 40 years old (but I try to for­get that) and I’m mar­ried to my beau­ti­ful wife Natalie, who’s an ar­chi­tect.

We live in Chea­dle with our cat Purdy and two Nor­folk Ter­ri­ers Tug­ger and Tilly.

I own and run Yel­low Cir­cle with my busi­ness part­ner and school friend Ian Hazel­dine, a com­pany we founded around his cof­fee ta­ble eleven years ago.

Give us an over­view of your ca­reer so far

I’d be fib­bing if I said I hadn’t had a lot of jobs. I didn’t like school and only man­aged a year at col­lege, so all my learn­ing has been from the jobs I’ve had. I get bored eas­ily and have al­ways needed new chal­lenges so I’ve worked in ev­ery kind of job you can imag­ine.

I’ve worked in blue chip com­pa­nies and stock-rooms, sold Kirby hoovers, been a su­per­vi­sor at Royal Doul­ton and a lithog­ra­pher.

I’ve had jobs at Ravel, Dol­cis, Top Man, Top Shop, Vi­sion Ex­press and Jes­sop’s.

The va­ri­ety of roles I’ve had and the in­dus­tries I’ve worked in has re­ally helped me un­der­stand peo­ple and the im­por­tance of cus­tomer ser­vice, which has un­doubt­edly helped at Yel­low Cir­cle.

De­scribe an av­er­age day for you My days are com­pletely non-av­er­age and can be re­ally var­ied.

I look af­ter search en­gine op­ti­mi­sa­tion, (the bit where you ‘Google’ stuff) for clients so my role is com­pletely gov­erned by search en­gines and al­go­rithms. As we have a var­ied cus­tomer base I have to learn in depth the ser­vice or prod­uct they pro­vide to help max­imise their re­turn on in­vest­ment.

What is the favourite part of your job?

We’ve got such a great team here and have a real laugh in the of­fice, so it never feels like work, but the ab­so­lute best thing is achiev­ing results for clients.

Know­ing that we make a real dif­fer­ence to their busi­ness and their life­style is what I love the best.

If you could live any­where in the world, where would it be and why?

I never en­joyed school re­ally be­cause I was bul­lied quite badly. One year I was re­ally strug­gling with an English as­sign­ment – I just couldn’t get my head round it so my par­ents de­cided to take me and my brother Dan to Bed­dgel­ert in Wales, so I could take a break from think­ing about it. While we were there we vis­ited Gel­ert’s Grave which is associated with a 13th cen­tury folk-tale about Prince Llewe­lyn the Great and his faith­ful dog.

I don’t know what it was, but the story re­ally un­locked my cre­ativ­ity and helped me com­plete my as­sign­ment. I’ll never for­get it. I’m re­ally fond of Bed­dgel­ert and we’ve been back lots of times

If you could go to din­ner with any­one, who would it be, where would you go and why?

It has to be the pi­lot Dou­glas Bader. What an in­spi­ra­tion he was. To achieve what he did dur­ing the Sec­ond World War af­ter los­ing both legs is un­be­liev­able and just demon­strates what you can achieve when you’re sin­gle-minded, fo­cused and want to suc­ceed what­ever your cir­cum­stances.

I’d take him to the New Olive Tree in Chea­dle.

Kate He­witt and Ian Hazel­dine of Yel­low Cir­cle Web So­lu­tions.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.