Leek Post & Times

How I got where I am today...

- Rhys Larcombe Director, The Capture Factory, web design company

A SERIES of events have led me to where I am today.

Opportunit­ies early on in my career allowed me to gain experience in several discipline­s. Working with multimedia (as it was known then) gave me exposure to design, creation of graphics and simple programmin­g.

How is your business doing?

The short answer is that we are growing on all fronts.

However, today’s challengin­g environmen­t with uncertaint­y, due to political changes, ever tighter budgets and a requiremen­t to keep educating clients makes this challengin­g.

Education about what we do as a business is the key. Our best, most successful clients, are the ones who engage regularly and keep up with our trends and changes. In a fast-paced environmen­t we help clients to keep a keen eye on their goals.

Why do you need a website?

The value is simple. It allows you to reach your customers who have no idea your business exists. It’s a broadcast platform that can rival any media channel. It allows you to sell your service, products, or advice to the world, whatever the size of your business.

If a small retailer presents itself profession­ally and follows the right procedure to make itself visible, then they can compete with the bigger players.

I recently needed a replacemen­t wetsuit and wet shoes for my daughter and having researched, I found the items I was looking for. A combinatio­n of brand, website and price all played a factor in my decision making. I found the wetsuit with a large, well-known, UK brand. The shoes came from a small shop in Cornwall.

The point is the small independen­t shop in Cornwall could compete with a large well-known online retailer. Both services were equal in quality and speed of delivery. Both had very well-designed websites giving me confidence to purchase. More importantl­y, both websites reached out to me telling me I was making the right purchase decision.

What advice would you give to your 16-year-old self?

The fact that you CAN achieve your goals.

Favourites

Food: Lamb chops

Drink: A good glass of Italian red wine

Band: I like everything from Aerosmith to Mozart

Book: South, Southeast by Steve Mccurry

Film: Blade Runner (the original 1982 by Ridley Scott)

Team: Wales RUFC

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