Marketing firm get on their bikes
A LEEK business has raised more than £1,100 for charity by staging a virtual fundraising event.
The team at SO Marketing, based in Broad Street, cycled more than 300 miles in 24 hours on September 28, raising £1115 for Cancer Research UK.
As part of Cancer Research’s Cycle 300 scheme in September, the agency decided to put a spin on the challenge and complete it as a team. A bike was set up in the creative studio and the event was live-streamed over Facebook. Using social media channels to involve the local community and its clients, SO Marketing kept everyone updated on the team’s progress throughout the night.
With around 13 members of the team taking part, everyone took it in turns throughout the 24 hours and hit the goal of 300 miles ahead of schedule at 7.00am! Carrying on for the last three hours, the SO Marketing team cycled a total of 336.5 miles.
The local community and clients were incredibly generous with donations and checking back in on social media to keep the spirit of the event going. The SO Marketing
team would like to thank Autobrite Direct LTD, Capital Crime and Purple Surgical for sponsoring the event and helping to make it happen.
With charity donations falling during the pandemic, the agency felt it was important to help out.
James Aberley, senior partner at SO Marketing, said: “I am so proud of the team for pulling together for this charity effort. In a time where social gatherings are difficult, being able to have a distanced group activity in this way has been really beneficial.”