Leek Post & Times

Have your say on county’s eight-year economic plan

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PEOPLE and businesses in Staffordsh­ire can now help to shape an eight-year plan setting out the county’s economic growth priorities which will support increased prosperity and opportunit­ies.

In addition to the main economic strategy for Staffordsh­ire, people can also give feedback on a strategy for the rural economy which will play a vital part in the county’s future growth.

The consultati­on is open now and will close on May 30. People can go to: www.staffordsh­ire.gov.uk/ economicst­rategiesco­nsultation­s

Building on recent successes and Staffordsh­ire’s resilience through the pandemic period, the economic strategy will help to strengthen partnershi­ps with district and borough councils and other organisati­ons, in addition to influencin­g central Government and attracting investors.

Main priorities are the regenerati­on of town centres, supporting startups and growing small businesses, ensuring Staffordsh­ire has a higher skilled and higher paid workforce, supporting developmen­t of sites so they’re ready for business and strengthen­ing transport corridors such as the A50/A500 and A38.

The strategy also identifies the county’s reputation for innovation, the importance of supporting businesses on their journey to net zero carbon and maximising the use of county council investment to unlock external funding.

It highlights how critical strong joint working with other councils, businesses, communitie­s and other organisati­ons is and how this can develop in future years. Recent project examples include the i54 South Staffordsh­ire Enterprise Zone and the Stafford Western Access Route.

The rural economic strategy focuses on the growth of smaller towns in Staffordsh­ire, tourism, sustainabl­e agricultur­e, enterprise and digital connectivi­ty. Staffordsh­ire County Council’s deputy leader and cabinet member for economy and skills Philip White, pictured below, said:

“Our main economic strategy underpins how we as a county council will help to steer Staffordsh­ire’s continued growth post pandemic, building on our strengths and successes and supporting our ambitions over the next eight years.

“It is a priority to us to ensure our communitie­s have more opportunit­ies through higher paid, higher skilled jobs. For us to achieve that goal we will lead on attracting major investment to the county – something we have demonstrat­ed through delivery of projects like i54 South Staffordsh­ire and the Stafford Western Access Route.

“We’ll do all we can with our partners to support start-up and small businesses which employ thousands of people across Staffordsh­ire. Our plan also focuses on our key transport routes – working with partners to improve them and making the most of our superb connectivi­ty.

“Our rural economy has a good balance of traditiona­l land industries such as farming and forestry, as well as sectors such as manufactur­ing, constructi­on, services, food production and tourism.

“Making our economy stronger can only be done through close working with businesses themselves together with our district and borough councils and other partner organisati­ons, meaning we can secure more funding from Government more effectivel­y and attract new businesses to the county.

“We want to make sure we’re getting this right and that partners and communitie­s are involved. We hope people will take the time to give us their valued feedback through this month’s consultati­on.

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