High-tech ride will turn people into Lego figures
ATTRACTION THE WORK OF COUNTY FIRM – AND LILY-ANN
VISITORS to a New York tourist attraction will be able to see themselves transformed into Lego minifigures, thanks to the work of a world-leading business.
Holovis, of Hinckley, has worked with Legoland New York Resort to create the Lego Factory Adventure Ride.
When it opens next year, the ride will use artificial intelligence and mapping technology to give visitors a virtual reality experience of being a Lego figure.
Motion tracking allows the figure to move as the person they are representing.
Julie Estrada, head of public relations North America for Merlin Entertainments, said: “Imagine travelling through a Lego Factory and suddenly seeing yourself as a Lego minifigure.
“We looked to two of the world’s leading developers, Holovis and ETF Ride Systems, to create this first of its kind dark ride experience.
“I can’t wait to see the looks on our guests’ faces when they experience it.”
Lily-Ann Bedder, from Burbage, was a creative consultant for Holovis, leading on the development and delivery of the ride.
The former North Warwickshire and South Leicestershire College student in Hinckley has previously worked for Merlin Entertainments, which owns Alton Towers, Thorpe Park, Warwick Castle and Legoland.
She said: “When I worked for Merlin, I was based in West London and travelled all over the world, including to California and Lego headquarters in Denmark, working on their resorts and theme parks.
Imagine travelling through a Lego Factory and suddenly seeing yourself as a Lego minifigure
Julie Estrada
Although I am still working on international projects, I am based near home again now working in Hinckley where I originally started my studies.”
College principal Marion Plant said: “It is always fantastic to hear about the successful careers of our former students, and Lily-Ann’s story is truly remarkable.
“She has taken full advantage of the opportunities afforded to her through her studies and used her skills to progress in one of the most exciting sectors.
“We wish Lily-Ann and Holovis the best of luck with the launch of the resort.”
Holovis moved into the former Triumph Motorcycles Works in Hinckley this year.
Chief executive Stuart Hetherington said at the time: “This is a major move for us, effectively underpinning our ongoing growth strategy, with the new building further strengthening our employer of choice credentials”.