Pair scent success with store

A CUT-PRICE fragrance and perfume shop is opening in Hinckley.

Perfume Scentral owners Tony Devereux and his son Ross said they are aiming to bring fragrances to Hinckley that cannot be bought elsewhere in the town.

Tony said: “With the current restrictions and Christmas fast approaching, we know people will be reluctant to travel further afield, so our range of perfumes and aftershaves will enable them to shop local and make great savings at the same time.

“We pride ourselves on offering really low prices all year round.”

The father-and-son duo have run perfume pop-up shops for the past 15 years, in company headquarters.

Ross said: “Covid-19 hit our business hard as all the sales we had booked in were cancelled overnight.

“We changed our focus to selling via our Facebook page, but we knew a shop would be a better way.

“We’re really excited about what the store, in Station Road, will bring.”