Topps Tiles takes reins as official main partner

BRiTaiN’s biggest tile specialist Topps Tiles has finally taken the reins as Leicester Tigers’ official main partner in a three-year deal.

Topps Tiles, which has its national headquarters in Enderby, will have its logo on the home and away kits, kicking off with next season’s 2020/21 strip unveiled earlier this year.

in a move that saw Tigers’ retail operation move in-house, the new-look shirt design saw the club receive record orders, including its biggest ever pre-order day.

Two lucky Tigers fans Laura Brown and Chris Macauley were some of the first supporters to get their hands on the new shirts thanks to a launch competition in partnership with Topps Tiles.

The company will be the club’s main sponsor until the end of the 2022/23 season and as well as having their name on the team’s playing shirts, Topps Tiles will also appear on the matchday warm-up kit and significant TV assets including perimeter and LED board branding, and the media backdrops.

Tigers chief executive officer andrea Pinchen said: “We look forward to developing a longlasting relationship with the team at Topps Tiles.

“it is an exciting time at Tigers as we build for future success and it’s great to have support from such a successful and innovative partner.”

Richard Carter, retail managing director of Topps Tiles (UK) Ltd, said: “For 57 years we’ve sold only the very best quality, on-trend tiles and have become the UK’s largest tile specialist.

“it therefore felt right to connect our brand with such a successful and iconic team in the world of rugby.”