Food business app aims to aid Covid recovery
INFLUENCERS WILL SPREAD WORD TO THEIR FOLLOWERS
THREE entrepreneurs are launching an app which they hope will help restaurants, cafes and takeaways recover post-Covid-19.
Ali Datoo, Thomas Edde and George Martin said eKitchenette, helps food businesses upload menus and special dishes, which social media influencers can then choose to promote on Instagram, TikTok, Snapchat, Facebook or Twitter feeds.
If the influencers’ followers like what they see they can click on a link attached to the post to arrange a delivery or make a reservation.
Influencers get a fee of up to 10 per cent of the price of any food ordered, while eKitchenette takes a 10 per cent fee on each order.
The tool was unveiled at an accelerator demo day organised by Leicester Startups Accelerator, which supports local businesses through mentorship, networking, peer support and funding.
Thomas said: “In a nutshell, eKitchenette combines the incredible force of influencer marketing and online ordering.
“We aim to build a trusted community between food business owners, influencers and, of course, the consumers.”
The team want to have dedicated account executives in each town or city.
In turn, they will help influencers sign up to the digital platform and guide them through using the app.
Co-founders Ali and Thomas came up with the idea and brought in George, who has experience in vegan food alongside his family’s takeaway business.
Ali said: “We started to make sense of the intricate connections between restaurants, influencers and consumers and discuss issues and concerns in the food industry, so that we could build ideal solutions for them.”
Thomas said: “Essentially we aim to take some of the stress away from managers by taking care of the marketing. Thanks to the engagement data collected on the eKitchenette platform, restaurants will gain a much better understanding of their customers and can create marketing activities around their business, meaning they save time and money.
“We were delighted to be selected as part of the Leicester Startups Accelerator Programme and want to thank them.
“Leicester Startups not only believed in us, but really helped us towards building a solid foundation.”
The app’s next phase will be to launch a pilot programme in Leicester.
The Leicester Startups Accelerator is being funded by the Leicester and Leicestershire Enterprise Partnership’s Business Gateway Growth Hub, and supported by the British Business Bank.
Leicester Startups spokesman Manish Verma said: “We’ve been delighted with the progress that Thomas, Ali and George have made.”
A shortlisted group of the startups will go through to the Demo Day final session, where they will have the chance to pitch to a panel of professional investors.