Leicester Mercury

Food business app aims to aid Covid recovery

- By TOM PEGDEN tom.pegden@reachplc.com @tompegden


THREE entreprene­urs are launching an app which they hope will help restaurant­s, cafes and takeaways recover post-Covid-19.

Ali Datoo, Thomas Edde and George Martin said eKitchenet­te, helps food businesses upload menus and special dishes, which social media influencer­s can then choose to promote on Instagram, TikTok, Snapchat, Facebook or Twitter feeds.

If the influencer­s’ followers like what they see they can click on a link attached to the post to arrange a delivery or make a reservatio­n.

Influencer­s get a fee of up to 10 per cent of the price of any food ordered, while eKitchenet­te takes a 10 per cent fee on each order.

The tool was unveiled at an accelerato­r demo day organised by Leicester Startups Accelerato­r, which supports local businesses through mentorship, networking, peer support and funding.

Thomas said: “In a nutshell, eKitchenet­te combines the incredible force of influencer marketing and online ordering.

“We aim to build a trusted community between food business owners, influencer­s and, of course, the consumers.”

The team want to have dedicated account executives in each town or city.

In turn, they will help influencer­s sign up to the digital platform and guide them through using the app.

Co-founders Ali and Thomas came up with the idea and brought in George, who has experience in vegan food alongside his family’s takeaway business.

Ali said: “We started to make sense of the intricate connection­s between restaurant­s, influencer­s and consumers and discuss issues and concerns in the food industry, so that we could build ideal solutions for them.”

Thomas said: “Essentiall­y we aim to take some of the stress away from managers by taking care of the marketing. Thanks to the engagement data collected on the eKitchenet­te platform, restaurant­s will gain a much better understand­ing of their customers and can create marketing activities around their business, meaning they save time and money.

“We were delighted to be selected as part of the Leicester Startups Accelerato­r Programme and want to thank them.

“Leicester Startups not only believed in us, but really helped us towards building a solid foundation.”

The app’s next phase will be to launch a pilot programme in Leicester.

The Leicester Startups Accelerato­r is being funded by the Leicester and Leicesters­hire Enterprise Partnershi­p’s Business Gateway Growth Hub, and supported by the British Business Bank.

Leicester Startups spokesman Manish Verma said: “We’ve been delighted with the progress that Thomas, Ali and George have made.”

A shortliste­d group of the startups will go through to the Demo Day final session, where they will have the chance to pitch to a panel of profession­al investors.

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