Tourists invited to discover the Explorer’s Road
PROMOTE A1,
CAMPAIGN TO
ATTRACTIONS along one of England’s oldest highways are being promoted as the Explorer’s Road.
Funded by the Discover England Fund, the campaign suggests the A1 is an artery to explore destinations between London and Berwick – with Rutland one of the key points of interest along the way.
Backers said the target market this year is the domestic visitor, encouraging people to engage with people and places and “enjoy all that the east side of England has to offer along this route”.
Jason Allen, chairman of Discover Rutland, said: “It’s great to see the interest in this route grow.
“Rutland has a special affection towards the project as the concept was originally created by us, in an effort to tempt international visitors out of London to explore traditional rural England, which we feel Rutland epitomises.
“The Explorer’s Road encourages travellers to turn off the main Great North Road and discover the wealth of amazing places to visit, offering truly unique experiences and some of England’s bestkept secrets.”
Oakham and Uppingham are highlighted on the route, with numerous businesses from the county listed on the Explorers Road website, including Oakham Castle, Barnsdale Gardens, The Olive Branch in Clipsham, The
Blue Ball in Braunston, The Kings Arms in Wing, The Falcon Hotel in Uppingham and Hambleton Hall.
VisitEngland director Andrew Stokes said: “The Discover England Fund will help to keep England’s tourism products and experiences front-of-mind for domestic and international travellers and support businesses which have been working so hard to welcome visitors back safely, adapting and innovating to meet new ways of working and still providing a great visitor experience.”
The 300-mile route includes: Berwick, Newcastle, Durham, Alnwick, Bishop Auckland, Barnard Castle, Darlington, Richmond, York, Leeds, Selby, Lincoln, Southwell, Newark, Grantham, Oakham, Stamford, Uppingham, Hitchin and Hertford.
Details can be found at:
WITH RUTLAND AT ITS CENTRE