Beach photographers loved the ‘Dirty Boys’
Thank you to Mrs Olive Barber for identifying the photographer as Fred Bentick of the E Moore and Son group photograph taken in 1951 at Ipswich that was published in the January edition.
Thanks also to Mrs Beryl Tricker for identifying the location as the Cricketers Hotel in Crown Street, in Ipswich.
On page nine of the March 2018 edition, the History of Advertising Trust’s piece relating to the 1930s advertising campaign for Horlicks that guarded against “night starvation” made me smile.
I can remember that the promotion was still going in the 1960s and was frequently advertised on Anglia TV. There was always a degree on innuendo around “night starvation” and I recall the workplace banter around this topic on the days I went with my dad to work at his box factory in Lowestoft. I, of course, as a 13-yearold, was not meant to know what was being spoken of.
Great Yarmouth’s last beach photographer Samuel Hollowell, who retired in 1965, had a comic head-through painted board that referred to “night starvation”. Since the 1890s ,Yarmouth’s beach photographers had been parodying well-known advertising campaigns. Notably the “You dirty boy” campaign of Pears Soap that featured a young boy being scrubbed clean by an old woman. You can imagine the innuendo and banter that went on while the photograph was being taken.
More than one Yarmouth beach photographer at various times had a “You dirty boy” painted cartoon head-through board and these were still in use in the 1930s.
I attach a photograph of an unknown couple posing for Jimmy Thompson on Yarmouth beach using a “You dirty boy” cartoon.
The Thetford and Watton Times and People’s Weekly Journal of Saturday, September 12, 1891 in an article titled ‘Yarmouth In August’ describes the antics in detail of some of Yarmouth’s beach photographers and their customers. It tells of another Pears Soap campaign that was turned into a photographer’s posing prop called “He won’t be happy till he gets it” that I believe showed a baby reaching to grab a bar of Pears Soap. The article also mentions the use of the “You Dirty Boy” cartoon.
I am compiling a book about Yarmouth’s photographers and if any readers have any photographs taken by the photographers of Yarmouth beach and is prepared to share them with me I would appreciate hearing from them.
The posing props used on Yarmouth beach by the photographers varied from headthrough painted cartoons to old motorcycles and from wooden donkeys to old cars. I can be contacted at walkiephotos@ yahoo. co.uk.