Five tips from the pros

Linux User & Developer - - Web Hosting -

01 optimise your web­site images

When up­load­ing your web­site to the in­ter­net, make sure all of your images are op­ti­mised for the web. Try us­ing jpeg­mini.com soft­ware; or if us­ing Word­Press, in­stall the EWWW Im­age Op­ti­mizer plugin.

02 Host your web­site in the UK

Make sure your web­site is hosted in the UK, and not just for le­gal rea­sons. If your server is lo­cated over­seas, you may be miss­ing out on search en­gine rank­ings on google.co.uk – you can check where your site is based on www.check-host.net.

03 do you make reg­u­lar back­ups?

How would it af­fect your busi­ness if you lost your web­site to­day? It’s vi­tal to al­ways make your own back­ups; even if your host of­fers you a backup so­lu­tion, it’s im­por­tant to take re­spon­si­bil­ity for your own data and pro­tect it.

04 Try­ing to rank on Google?

Google made some changes in 2015. If you’re strug­gling to rank on Google, make sure that your web­site is mo­bile-re­spon­sive. Plus, Google now prefers se­cure (HTTPS) web­sites. Con­tact your host to set up and force HTTPS on your web­site.

05 Avoid cheap host­ing

We’re sure you’ve seen those TV ad­verts for do­main and host­ing for £1! Think about the logic… for £1, how many clients will be jam-packed onto that server? Surely they would use cheap £20 drives rather than £1k+ en­ter­prise SSDs? Re­mem­ber: you do get what you pay for.

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