De­sign­ers Guild

Living Etc - - AGENDA NEWS -

USP… If any brand can take credit for our on­go­ing love af­fair with colour and pat­tern, it’s De­sign­ers Guild. From hum­ble be­gin­nings, it has evolved into its cur­rent po­si­tion as a fully fledged global player, with a strong vi­sion and a hall­mark look based on a cool pal­ette of oceanic blues with vi­brant pops of colour, such as lime green and fuch­sia pink.

The low­down… Launched with a cap­sule col­lec­tion of tex­tile de­signs in 1970 by cre­ative di­rec­tor Tri­cia Guild, De­sign­ers Guild now en­com­passes a whole life­style brand. Pop into its stylish Lon­don stores on the King’s Road and Maryle­bone High Street and you’ll find not only fab­rics and wall­pa­pers, but fur­ni­ture, paint and a huge se­lec­tion of stylish must-haves, all care­fully edited by Tri­cia and her team and in­spired by di­verse sources – from Eastern dec­o­ra­tive art to clas­si­cal doc­u­ments. Over the years, there have been col­lab­o­ra­tions with the likes of de­sign­ers Chris­tian Lacroix and Wil­liam Ye­oward, as well as painter Howard Hodgkin and the Royal Col­lec­tion of fab­rics and wall cov­er­ings, which re-cre­ates clas­si­cal looks from across Europe.

why we love it… From the vast range of col­lec­tions and styles (there are ap­prox­i­mately 7,000 fab­rics to choose from), it’s pos­si­ble to cu­rate a very per­sonal scheme that’s both con­tem­po­rary and time­lessly beau­ti­ful. De­sign­ers Guild of­fers ev­ery type of fab­ric, from tex­tu­ral weaves, vel­vets and damasks to silks, voiles and taffe­tas, while tex­tured plains com­ple­ment bold prints, from florals to graphic geo­met­rics. Tri­cia is also keen to pro­mote young de­sign­ers. She’s a sup­porter of Lon­don art stu­dents and has cu­rated ex­hi­bi­tions in-store.

need To know… To co­in­cide with the start of the

RHS Chelsea Flower Show in May, De­sign­ers Guild has re­vis­ited its ar­chives and pro­duced the Orangerie II col­lec­tion. Com­pris­ing large flo­ral de­signs dig­i­tally printed on to cot­ton fab­rics, it will be show­cased at the King’s Road store.

Star buy The new-sea­son wall­pa­pers from the Shang­hai Gar­den col­lec­tion – they’re guar­an­teed to lift your spir­its and pro­vide in­spi­ra­tion.

FAB­RICS, FROM LEFT Orangerie II in Delft, £59 per m; Man­zoni cot­ton-mix in Snow, Ap­ple and Ul­tra­ma­rine, all £35 per m; Am­ra­pali II in Cobalt, £59 per m; and Wedge wal­nut­stained beech chair in Shan­shui vel­vet in Cloud, £1,275, all De­sign­ers Guild

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