USP… If any brand can take credit for our ongoing love affair with colour and pattern, it’s Designers Guild. From humble beginnings, it has evolved into its current position as a fully fledged global player, with a strong vision and a hallmark look based on a cool palette of oceanic blues with vibrant pops of colour, such as lime green and fuchsia pink.
The lowdown… Launched with a capsule collection of textile designs in 1970 by creative director Tricia Guild, Designers Guild now encompasses a whole lifestyle brand. Pop into its stylish London stores on the King’s Road and Marylebone High Street and you’ll find not only fabrics and wallpapers, but furniture, paint and a huge selection of stylish must-haves, all carefully edited by Tricia and her team and inspired by diverse sources – from Eastern decorative art to classical documents. Over the years, there have been collaborations with the likes of designers Christian Lacroix and William Yeoward, as well as painter Howard Hodgkin and the Royal Collection of fabrics and wall coverings, which re-creates classical looks from across Europe.
why we love it… From the vast range of collections and styles (there are approximately 7,000 fabrics to choose from), it’s possible to curate a very personal scheme that’s both contemporary and timelessly beautiful. Designers Guild offers every type of fabric, from textural weaves, velvets and damasks to silks, voiles and taffetas, while textured plains complement bold prints, from florals to graphic geometrics. Tricia is also keen to promote young designers. She’s a supporter of London art students and has curated exhibitions in-store.
need To know… To coincide with the start of the
RHS Chelsea Flower Show in May, Designers Guild has revisited its archives and produced the Orangerie II collection. Comprising large floral designs digitally printed on to cotton fabrics, it will be showcased at the King’s Road store.
Star buy The new-season wallpapers from the Shanghai Garden collection – they’re guaranteed to lift your spirits and provide inspiration.
FABRICS, FROM LEFT Orangerie II in Delft, £59 per m; Manzoni cotton-mix in Snow, Apple and Ultramarine, all £35 per m; Amrapali II in Cobalt, £59 per m; and Wedge walnutstained beech chair in Shanshui velvet in Cloud, £1,275, all Designers Guild