EDITOR’S OF­FICE

Living Etc - - EDITOR’S OFFICE - Sarah Spi­teri, EDITOR

Iadore books. Cof­fee ta­ble hard­backs, au­to­bi­ogra­phies, an­tholo­gies of short sto­ries, you name it. But my true favourite is the epic novel: doorstop tomes that trans­port you to the Bel­gian Congo, Se­cond World War Lon­don, Par­ti­tion In­dia… My hus­band re­cently bought me ‘A Year in Books’ from my lo­cal book­shop Lu­tyens & Ru­bin­stein. Ev­ery month I am sent a pa­per­back, cho­sen by them based on a ques­tion­naire he’s filled in. Al­low­ing my­self the time to en­joy th­ese nov­els seems the ul­ti­mate lux­ury – open­ing each book means paus­ing to es­cape into my imag­i­na­tion, even if only for 10 or 20 min­utes at a time. It’s this very qual­ity of books that led me to a pas­sion for print. Just like a book, a good magazine en­cour­ages you to step back and slow down, and this is the in­dul­gence that we hope to of­fer you with th­ese pages; the chance to dream of your per­fect in­te­rior, to de­velop your sense of style and dis­cover in­ter­est­ing places, spa­ces and peo­ple. But I come to my first is­sue as Editor at a time of seis­mic change in the print-me­dia world. The word ‘trans­for­ma­tion’ has never been so loaded as we move for­ward to cre­ate multi-plat­form magazine brands that en­gage our trea­sured readers in many more ways than just via the printed page. I find it in­cred­i­bly ex­cit­ing, es­pe­cially as I re­alise the scope that in­no­va­tive tech­nol­ogy brings. I’m de­lighted that this is­sue launches our part­ner­ship with smart­phone app Ownable, a new and bril­liant way to shop from mag­a­zines. When you see a product you love, you sim­ply open the app on your phone, enter the page num­ber and with no more than a cou­ple of clicks you can have bought di­rectly from our favourite brands and re­tail­ers. Not just that, prices are also checked against ma­jor high-street names to en­sure you get the best deal. In­spired by our New Neu­trals shoot to add more tex­ture to my pared-back home, I Own­abled (yes, I am hop­ing this be­comes a verb) the vase on page 73 be­fore this is­sue had even hit the news stand. This was su­per-ex­cit­ing as a con­sumer (so easy) but also as an editor – whereas be­fore we could of­fer you that in­te­ri­ors in­spi­ra­tion mo­ment, now we can also give you a shop­ping high. This might just be in­dul­gence 2.0.

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