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Fun fact about Fin­nish brand Marimekko: its now iconic poppy print, Unikko, was cre­ated in 1964 af­ter founder Armi Ra­tia swore never to pro­duce a flo­ral pat­tern. If it was a fear of look­ing too girlie that mo­ti­vated Armi, she needn’t have wor­ried. Re­worked in an off-white mono­chrome with hints of pale pink, the print gets an edgier up­date this sea­son, as seen on the Sar­pio jacket. Not for the faint­hearted… £195.93 (marimekko.com)

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