Living Etc - - DESIGN / PROFILE -

It was in 2007, af­ter she and her hus­band Neil trans­formed a pig farm into fields and fields of flow­ers, that Juliet Glaves turned to floristry. Based in Shrop­shire, Juliet also runs a small flower shop in De­sign­ers Guild’s King’s Road store, along­side work­ing with clients such as Tem­per­ley Lon­don and Cole & Son.

When were you first drawn to flow­ers?

Floristry is my third ca­reer. Af­ter grad­u­at­ing from Cen­tral Saint Martins, I was first a fash­ion de­signer, which then led me into TV where I started as a re­searcher be­fore work­ing my way up to pro­duc­ing doc­u­men­taries for the BBC.

What kick-started your ca­reer as a florist?

Af­ter mak­ing a doc­u­men­tary on the Bri­tish cut-flower in­dus­try, I was in­spired to start grow­ing my own. Then Neil and I bought the pig farm and be­gan fill­ing it with rows of cut­ting flow­ers.

De­scribe your style.

Abun­dant, in­for­mal, slightly wild but in a con­sid­ered way, full of colour and tex­ture. I view flow­ers like I once did fab­ric as a fash­ion de­signer – I don’t play by the rules and fol­low my in­stinct. Of­ten odd things work sur­pris­ingly well to­gether.

What sort of flow­ers do you like to work with?

Our lit­tle colour­ful slice of botan­i­cal heaven, and its ever-chang­ing seasonal pal­ette, in­spires ev­ery­thing I do. We grow over 200 va­ri­eties of flow­ers, grasses and other fo­liage, from roses, pe­onies, ra­nun­cu­lus, fox­gloves and dahlias to hol­ly­hocks, lupins and del­phini­ums. Sarah Raven has been a huge source of in­for­ma­tion and in­spi­ra­tion for what to grow.

What makes a suc­cess­ful ar­range­ment?

There are no rules in my world, but I do be­lieve an ar­range­ment needs to make you feel some­thing, to in­voke a gut re­ac­tion – whether that’s maybe happy, melan­cholic or wist­ful.

Where do you find in­spi­ra­tion?

I love colour, so I’m al­ways look­ing to fash­ion. I love Marni for its odd shapes, Jil Sander for its clean lines. The de­signer Alice Tem­per­ley used some of my flow­ers as in­spi­ra­tion for em­broi­dered prints in a col­lec­tion re­cently. I also love the flat­ter­ing ef­fect of flow­ers around the face, so I of­ten make ar­range­ments to be worn, like neck ruffs or wild­flower crowns.

Any favourite ac­ces­sories?

Any­thing from Astier de Vil­latte, for its frag­ile beauty. Coloured glass col­lected for many years, par­tic­u­larly the or­ganic shapes of Six­ties Mu­rano or White­fri­ars vases. Turquoise is a great colour with all flow­ers as it’s warm and cold hued. Whether the flow­ers are in a turquoise ce­ramic pot or wrapped in turquoise tis­sue pa­per, the colour some­how adds a weird life to them.

What are your dec­o­ra­tion plans for Christ­mas?

A wreath for the front door sets the tone for dec­o­ra­tions in­side. I like wreaths to look wild and free-form, with lots of tex­ture. I’ll use fo­liage, twigs and seed­heads I’ve dried, like al­li­ums, tulips and wil­lowherb. Last year, for De­sign­ers Guild, I wired ran­dom elder branches and stems with seeds or pine cones around metal rings wound with fab­ric strips and velvet rib­bon.

What’s next?

I’ve just helped with the re­fur­bish­ment of The Mon­tagu Kitchen in Maryle­bone. We’ve cre­ated a laser-cut Per­spex etch­ing based on the gar­den-themed fab­ric used on the chairs and ban­quettes, and I’ve cre­ated big win­dow boxes for out­side and wild planters for in­side. juli­et­glaves.com

ABOVE Juliet gath­ers arm­fuls of homegrown flow­ers from her Shrop­shire fieldsTHIS IM­AGE Wound with De­sign­ers Guild fab­ric and rib­bon, the wreath of pine fo­liage and cedar cones demon­stratesJuliet’s love of free-form de­sign

THIS IM­AGE roses, fox­gloves, echinops, hol­ly­hocks and zin­nia make up this dra­matic sum­mer dis­play Be­low Juliet used to be a fash­ion de­signer and this win­ter ar­range­ment of helle­bores and hazel catkins dot­ted with nar­cis­sus takes its cue from boldly pat­terned tex­tiles like De­sign­ers Guild’s plum Blos­som in Aca­cia in the back­ground

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