[ How to use it]

* ‘Rooms decorated in grown-up pink are calm and comforting to be in,’ says Marianne Shillingford, creative director of Dulux. ‘Pink is a colour that works best with friends, so unless you’re decorating a compact bedroom or bathroom, it’s worth experimenting with small amounts and zones of pink rather than going full immersion on four walls.’

* Looking for the perfect partner? ‘Pink and green occur together all the time in nature, creating beautiful and impactful scenes,’ says Dominic Myland, managing director of Mylands. ‘Teaming our Floris, which is vibrant but not too sweet, with a bold emerald green makes for a dramatic scheme. A gentle pink paired with tan creates cosiness and warmth; it also partners well with greys for a more sophisticated feel.’

* Think pink for modern industrial style. ‘Using grown-up pink alongside rugged materials can add an unexpected twist to an otherwise understated colour scheme,’ says Paula Taylor, colour and trend specialist at Graham & Brown. ‘Concrete, marble and metal accents can be balanced by the tone, and rooms that receive little sunlight will feel warmed.’

* Harness the power. ‘Although some might say our new Sulking Room Pink has a feminine aesthetic, and it will no doubt be a favourite for bedrooms, it can also be used on kitchen cabinets, particularly combined with darks such as Paean Black and Railings for a strong look,’ says Joa Studholme, colour curator at Farrow & Ball. ‘The more darks you combine with this pink, the more bohemian it feels; combining it with mahogany woodwork will create a dramatic impact.’

* ‘Grown-up pink is super versatile, and pairing it with natural, earthy colours creates a warm, welcoming palette,’ says Earthborn’s marketing manager and colour expert Cathryn Helsby. ‘At Earthborn, we’d vote for the yellow/pink partnership. Alternatively, balance grown-up pink with chalky charcoals to create a chic, striking contrast.’