‘It’s in­spi­ra­tional for chil­dren to see their mums graft­ing and achieving’

Llanelli Star - - WOMEN IN BUSINESS -

THIS year is very spe­cial for the Women in Busi­ness Awards as it is cel­e­brat­ing its 10th an­niver­sary.

The awards were launched in 2009 to recog­nise suc­cess­ful and in­spi­ra­tional women from across the Swansea Bay re­gion. 10 years ago, just un­der 100 guests gathered in the Mer­maid, Mum­bles, but this year over 450 peo­ple are ex­pected to be in at­ten­dance at the event in Oc­to­ber.

Due to this sig­nif­i­cant growth, the awards will be tak­ing place in Brang­wyn Hall and the awards will once more cel­e­brate hard­work­ing women lead­ing the way for the next gen­er­a­tion.

Speak­ing of in­spi­ra­tional women, Caprice Bour­ret, pic­tured, will be a guest speaker at this year’s Women in Busi­ness Awards. Ms Bour­ret has ap­peared on more than 350 mag­a­zine cov­ers around the world, in­clud­ing her break­through Vogue cover in the 1990s.

To­day, Ms Bour­ret is known for her busi­ness acu­men, hav­ing founded By Caprice in 2006 which has be­come a hugely suc­cess­ful brand in its own right.

Ahead of the awards, Ms Bour­ret shares her thoughts about the chal­lenges fac­ing women in busi­ness to­day and how she achieves a healthy work-life bal­ance.

In Europe, it’s very dif­fer­ent to the USA. It’s still

aman’s world here. It’s chang­ing, but the con­cept is still preva­lent. As women we have bet­ter in­tu­ition, but we have ten­den­cies to make de­ci­sions and act emo­tion­ally which can be detri­men­tal. It’s im­por­tant as women to not be vic­tims but rather play to our many strengths. We’re multi-taskers, we’re lead­ers, we’re fighters and we’re grafters.

There isn’t a for­mula. It’s dif­fi­cult, es­pe­cially af­ter hav­ing kids. Chil­dren need their moth­ers more than any­thing as young­sters and in­stinc­tively we’re nur­tur­ers. We tend to feel guilty if we don’t ful­fil that in­nate char­ac­ter­is­tic. No­body’s per­fect but I think it’s par­tic­u­larly in­spi­ra­tional for chil­dren to see their moth­ers work­ing, graft­ing and achieving.

I sim­ply can’t put my opin­ions on this into a cou­ple of sen­tences. I think some women use this as a ve­hi­cle to start a cru­sade be­cause they’re too lazy to earn the same amount as their coun­ter­parts. On the other hand, if you’re de­serv­ing of a pay rise, and they refuse you, then it’s time to stop play­ing the vic­tim and de­cide that maybe the role isn’t for you. You will likely be hap­pier and get paid more some­where else. Change can be very scary, but if you con­sciously cre­ate change in your life, it will be bet­ter and more re­ward­ing in the long run. No, I wanted to be gover­nor of Cal­i­for­nia! Life is full of twists and turns and when I turned 35 I made a to­tal ca­reer change. Most peo­ple would think that’s too old and too scary, but it was the best thing I did. Women who are fear­less. Women who aren’t afraid of change. Women who are strong, yet kind and char­i­ta­ble. Women with am­bi­tion. Women in busi­ness who are also moth­ers. My an­swer is, other women in­spire me ev­ery day of my life.

What

From a con­scious level, success is kind­ness, choos­ing love over hate, phi­lan­thropy and creating pos­i­tive change in the world. From a busi­ness point of view, success is build­ing, suc­ceed­ing, mak­ing money as a re­ward for all your hard work, but with that power and that money you use it to change the world and make it a bet­ter place.

I would say cash flow is your bi­ble, so un­der­stand it and learn it. Also, don’t be greedy and look af­ter your team. It’s also im­por­tant to find a niche in the mar­ket and then cater for your tar­get mar­ket. Have pas­sion for what you do be­cause you’re go­ing to live, eat and breathe it. I would say to utilise all so­cial plat­forms for mar­ket­ing and once you start mak­ing a re­turn on your in­vest­ment, give back.

My mis­takes. Pick your­self back up once you fall as you will fall quite a few times. Learn from it, move for­ward and never make that same mis­take again. To not date a quar­ter of the guys I did in my youth. Be­ing a mother. My ba­bies are my hap­pi­ness.

Hope­fully… healthy, happy, suc­cess­ful and again mak­ing the world a bet­ter place by giv­ing back to hu­man­ity.

Nom­i­na­tions for this year’s awards are now open for the 12 cat­e­gories, which this year in­clude new cat­e­gories such as Best Boss, Best Net­worker, Cham­pion for Change and In­spi­ra­tional Woman of the Decade.

This year’s event will be held on Fri­day, Oc­to­ber 11 at the Brang­wyn Hall, Swansea.

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